The Complete Schedule
-
PRE CONFERENCE DAY
Sunday January 10th
1:30 pm - Meet for the Broadway Show: Most matinees start at 2:00/3:00 pm. We will meet in Times Square, exact location TBD.
6:00 pm - Enjoy Welcome Drinks (location TBD)
-
MARKETING DIRECTORS & SPECIALISTS
Event Venue: Zicklin School of Business | Baruch College, Lexington and 23rd, New York City
DAY 1
Monday, January 11th, 2027
WHOLE GROUP TOGETHER
8:30 am - Coffee and Welcome
9:00 am - Host Welcome: Bruce Weber, Dean, Zicklin School of Business
9:15 am - Opening Keynote
10:00 am - Dean’s Leading Through AI Panel
11:00 am - Coffee Break
11:30 am - Media Panel 1
12:30 pm - Lunch
THE GROUP SPLITS
1:30 pm - Best Practice Session
2:00 pm - Best Practice Session
2:30 pm - Panel Discussion
3:30 pm - Coffee Break
4:00 pm - Expert Session
5:00 pm - Conference Day 1 Concludes
Everyone Back Together
7:00 pm - Dinner
MARKETING DAY 2
Tuesday, January 12, 2027
8:30 am - Coffee
THE GROUP SPLITS
9:00 am - Best Practice Session
9:30 am - Industry Experts Session
10:30 am - Coffee Break
11:00 am - Companies in EdTech
The Whole Group Comes Together
12:00 pm - Lunch
1:00 pm - Best Practice Session
1:45 pm - Foreign Correspondents Panel
2:45 pm - Closing Keynote
3:30 pm - Conference ends
-
PR & COMMUNICATIONS DIRECTORS & SPECIALISTS
Event Venue: Zicklin School of Business | Baruch College, Lexington and 23rd, New York City
DAY 1
Monday, January 11th, 2027
WHOLE GROUP TOGETHER
8:30 am - Coffee and Welcome
9:00 am - Host Welcome: Bruce Weber, Dean, Zicklin School of Business
9:15 am - Opening Keynote
10:00 am - Dean’s Leading Through AI Panel
11:00 am - Coffee Break
11:30 am - Media Panel 1
12:30 pm - Lunch
THE GROUP SPLITS
1:30 pm - Media Panel 2
3:00 pm - Expert Session/Best Practice Panel
3:30 pm - Coffee Break
4:00 pm - Media Panel 3
5:00 pm - Conference Day 1 Concludes
Everyone Back Together
7:00 pm - Dinner
PR & COMMS DAY 2
Tuesday, January 12, 2027
8:30 am - Coffee
THE GROUP SPLITS
9:00 am - Best Practice Session
9:30 am - Media Panel 4
10:30 am - Coffee Break
11:00 am - Media Panel 5
The Whole Group Comes Together
12:00 pm - Lunch
1:00 pm - Best Practice Session
1:45 pm - Foreign Correspondents Panel
2:45 pm - Closing Keynote
3:30 pm - Conference ends