The Complete Schedule

3:00 pm - Meet in front of the Randolph Hotel (Beaumont Street, Oxford OX1 2LN England) for a tour of the Oxford Colleges with a local guide.

5:30 pm - Enjoy Welcome Drinks at Kings Arms (40 Holywell Street, Oxford OX1 3SP) If you can't make the tour you're still welcome here.

Event Venue: Thatcher Business Education Centre, Said Business School, Park End Street, Oxford, OX1 1HP.

8:00 am - Coffee, Registration and Welcome

8:30 am - Opening Keynote: The Biggest Shift in 100 Years - AI & MarComs with Oliver Matthews - Founder & CEO of 4UniSolutions

9:00 am - Welcome: Mette Morsing, Interim Dean, Saïd Business School, University of Oxford

9:15 am - The Challenge to Retain Critical Thinking in an AI World

Marie Taillard, Dean of ESCP UK Campus
Santiago Iniguez, President of IE University Business School
Mette Morsing, Interim Dean at Saïd Business School, Oxford University
Martin Boehm, Executive Vice President at Hult International Business School
Iis Tussyadiah, Dean of Surrey Business School

10:15 am - Coffee Break

10:45 am - Pitfalls and Solutions in AI for Higher Education - Moderator: Kate Byrne - Founder of Women Advancing

Rachel Maguer, Executive Director of Communications at INSEAD
Sarah Toms, Chief Innovation Officer at IMD
Patti Brown, Associate Dean of Accredited Programs at Saïd Business School, Oxford University
Michelle Sisto, Associate Dean of AI Center & AI academia and research at EDHEC

12:00 pm - Brand messaging, Language and the Role of AI with Simeon de la Torre, CEO of SIM7

12:45 pm - Guiding Professors to Becoming Sought-After Thought Leaders with Author, Gregory Unruh // Getting Eyes on B-School Professors with Rob Read, Media Minds Global

1:15 pm - Lunch

2:15 pm - The Changing Landscape of Journalism, Moderated by John Byrne

Jeremy Kahn, AI Editor, Fortune Magazine
Seb Murray, Freelance & Financial Times
Beth Kennedy, Editor, The PIE News
Olivia-Anne Cleary, Editor, TIME
Clara Murray, Data Journalist, Financial Times

3:15 pm - Coffee Break

3:45 pm - Putting the Pieces Together: A Whole-System Approach to the AI-Driven Business School - Leyla Gilbey and Helen Robertson - Founders of Capstone Consultants

4:15 pm - Interview of John Byrne with Pola Lem

6:30 pm - Drinks and Mingling at Rhodes House (S Parks Rd, Oxford OX1 3RG, United Kingdom)

7:30 pm - Dinner - Celebrating John Byrne’s Retirement

Event Venue: Thatcher Business Education Centre, Said Business School, Park End Street, Oxford, OX1 1HP.

8:30 am - Arrive and Coffee

9:00 am - Expert Session: Pernilla Carlström, CEO of House of Education

9:30 am - What Comes After The Hype for MarComms, Moderated by Ben Stevenin

Toby Roe, Co-Founder of Roe Communications
Summer Ostler, Sales Manager at Muck Rack
Zoya Zaitseva, Innovation Manager & Head of Future17 SDG Challenge, QS
Delia Fisher, Chief Communications Officer at IMD

10:15 am - Coffee Break

10:30 am - Companies in EdTech and How They are Using AI, Moderated by Oliver Matthews, CEO of 4uni Solutions

Stéphane Ureña, CEO of Semantikmatch
Ben Stevenin, Managing Director, A2BC2 & AVRIS
Anthony Campisi, President, ReadyRecruit.ai
Rodrigo Molinare, Channel Partnerships Manager at Grammarly
Tania Roquette, Vice President of Full Fabric
Paul Howarth, Education Industry, Advisor

12:00 pm - Lunch

1:00 pm - Creating Trust in the Age of Crisis; AI, Podcasting and More with Richard Miron and Mark Renouf

1:45 pm - Working with Journalists in 2026

Andrew Jack, Global Education Editor at The Financial Times
Pola Lem, Executive Editor at Poets & Quants
Siân Phillips, Director, Editorial and Content Strategy at GMAC
Ken McGuffin, Media Relations Manager at Rotman School of Management
ZOOM: Dimitra Kessenides, Senior Editor at Bloomberg BusinessWeek

2:45 pm - Closing Keynote: A Look to the Future with Peter Heneghan - Strategist and Founder of Albie.ai

3:30 pm - Breakout Session with Business School Experts, Beyond the MBA: How Business Schools Can Shape Career Readiness for the Next Generation, Moderated by Jo Fawkes - Director of Global Inclusion and Youth Education, Saïd Business School, Oxford University, and Andrew Jack the Global Education Editor at The Financial Times

5:00 pm - Conference ends