The Complete Schedule
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PRE CONFERENCE DAY
Sunday January 10th
1:30 pm - Meet for the Broadway Show: Most matinees start at 2:00/3:00 pm. We will meet in Times Square, exact location TBD.
6:00 pm - Enjoy Welcome Drinks (location TBD)
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MARKETING DIRECTORS & SPECIALISTS
Event Venue: Zicklin School of Business | Baruch College, Lexington and 23rd, New York City
DAY 1
Monday, January 11th, 2027
WHOLE GROUP TOGETHER
8:30 am - Coffee and Welcome
9:00 am - Host Welcome: Bruce Weber, Dean, Zicklin School of Business
9:15 am - Opening Keynote
10:00 am - Dean’s Leading Through AI Panel
11:00 am - Coffee Break
11:30 am - Media Panel 1: Latest Trends and Predictions for 2027
12:30 pm - Lunch
THE GROUP SPLITS
1:30 pm - Maintaining brand position in an era of AI search and chatbots
2:00 pm - AI augmentation of Marketing Teams
2:30 pm - Marketing Director Insights – Outperforming the market
3:30 pm - Coffee Break
4:00 pm - Expert Panel: AI, Data Insights and Marketing Success
5:00 pm - Conference Day 1 Concludes
Everyone Back Together
7:00 pm - Dinner
MARKETING DAY 2
Tuesday, January 12, 2027
8:30 am - Coffee
THE GROUP SPLITS
9:00 am - Evolving a New Brand Identity
9:30 am - Panel: Marketing Director Insights - Applying Brand to the Recruitment Funnel
10:30 am - Coffee Break
11:00 am - Companies in EdTech – Integrating AI in the tech stack
The Whole Group Comes Together
12:00 pm - Lunch
1:00 pm - MarComm Directors Panel: Brand consistency in Marketing & Communications
2:00 pm - Dean’s Panel
3:00 pm - Closing Keynote
3:30 pm - Conference ends
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PR & COMMUNICATIONS DIRECTORS & SPECIALISTS
Event Venue: Zicklin School of Business | Baruch College, Lexington and 23rd, New York City
DAY 1
Monday, January 11th, 2027
WHOLE GROUP TOGETHER
8:30 am - Coffee and Welcome
9:00 am - Host Welcome: Bruce Weber, Dean, Zicklin School of Business
9:15 am - Opening Keynote
10:00 am - Dean’s Leading Through AI Panel
11:00 am - Coffee Break
11:30 am - Media Panel 1: Latest Trends and Predictions for 2027
12:30 pm - Lunch
THE GROUP SPLITS
1:30 pm - Media Panel 2:
3:00 pm - Expert Session/Best Practice Panel
3:30 pm - Coffee Break
4:00 pm - Media Panel 3
5:00 pm - Conference Day 1 Concludes
Everyone Back Together
7:00 pm - Dinner
PR & COMMS DAY 2
Tuesday, January 12, 2027
8:30 am - Coffee
THE GROUP SPLITS
9:00 am - Best Practice Session
9:30 am - Media Panel 4: What Producers Want in Pitching TV & Radio
10:30 am - Coffee Break
11:00 am - Media and Comms Best Practices
The Whole Group Comes Together
12:00 pm - Lunch
1:00 pm - MarComm Directors Panel: Brand consistency in Marketing & Communications
2:00 pm - Dean’s Panel
3:00 pm - Closing Keynote
3:30 pm - Conference Ends