Thanks to our Sponsors
Join us for our next Business School Marketing & Communications Conference at the Saïd Business School, University of Oxford
May 6 & 7, 2026
Join us to be a part of our exciting two-day event at Saïd Business School, University of Oxford as we gather for our annual Business School Marketing & Communications Conference. This year promises to be exceptional, with a focus on Responding to Change - The Future of Business School MarComms and the Challenges Ahead.
As always, we’ll feature dynamic expert panels, including industry professionals, colleagues, representatives from media, and a special panel of Deans.
CONFERENCE SCHEDULE
PRE CONFERENCE ACTIVITY, May 5th
3:00 pm: We’ll gather for a tour of the colleges and finish up with a visit to some of the famous local pubs where J.R.R. Tolkien and C.S. Lewis met to share ideas on their manuscripts.
5:30 pm: A Cheers at The Kings Arms (If you can’t make the tour you’re still welcome here)
Day 1 - WEDNESDAY, May 6, 2026
8:00 am: Registration and Coffee
8:30 am: Opening Keynote: The Biggest Shift in 100 Years - AI & MarComs with Oliver Matthews - Founder & CEO of 4UniSolutions
8:45 am: Host Welcome: Interim Dean, Saïd Business School, University of Oxford Mette Morsing
9:15 am: Dean Panel: The Challenge to Retain Critical and Creative Thinking in an AI World
10:30 am: Coffee Break
11:00 am: Plenary Panel Topic: Pitfalls and Solutions in AI for Higher Education - Moderated by Kate Byrne
12:00 pm: Lunch
1:00 pm: Brand messaging, Language and the Role of AI with Simeon de la Torre (SIM7)
1:45 pm: Gregory Unruh, author of Academic Authority: The Professor’s Guide to Becoming a Sought-After Thought Leader
2:15 pm: Media Panel: The Changing Landscape of Journalism
3:00 pm: Coffee Break
3:30 pm: Expert Session
6:30 pm: Drinks and Mingling at Rhodes House (S Parks Rd, Oxford OX1 3RG, United Kingdom)
7:30 pm: John Byrne Retirement Dinner & Celebration
Day 2 - THURSDAY, May 7, 2026
8:30 am: Arrive/Coffee
9:00 am: Pernilla Calstorm, House of Education
9:30 am: Tania Roquette, FullFabric
10:15 am: Coffee Break
10:45 am: Companies in EdTech and How They are Using AI
12:00 pm: Lunch
1:00 pm: How to pitch now, how the journalist role has changed, and how AI effects workflow
2:00 pm: Best Practice with Richard Miron and Mark Renouf: What’s new with Podcasts & Crisis Communication
3:00 pm: Preparing for the Next Wave of Change - Geopolitics, Tech, AI and B-schools
3:30 pm: Coffee Break
4:00 pm Breakout Session with Business School Experts
5:00 pm: Conference ends
ATTENDING INSTITUTIONS FROM MAY 2025
Participating Institutions
AACSB International
Aalto University School of Business
Baruch College
Bocconi University
Clemson University, Wilbur O. and Ann Powers College of Business
EDHEC Business School
EFMD Global
Erasmus University Rotterdam School of Management
ESADE Business School
ESCP Business School
ESMT Berlin (European School of Management and Technology)
ESSEC Business School
Frankfurt School of Finance & Management
Georgetown University McDonough School of Business
IMD Business School
Imperial College Business School
Indian School of Business (ISB)
Media Minds Global Limited
MIT Sloan School of Management
Nova School of Business & Economics
Rotterdam School of Management Erasmus University
Schwarzman Scholars
Smith School of Enterprise and the Environment
St. Gallen
Tavern Community
The Fuqua School of Business
The Ohio State University
University at Albany
University of Cambridge, Judge Business School
University of Iowa Tippie College of Business
University of Mannheim, Business School
University of Mississippi Center for Innovation and Entrepreneurship
University Navarra
University of Oxford, Said Business School
University of Toronto Rotman School of Management
University of Virginia Darden School of Business
University of Massschusetts Amherst Isenberg School of Management
Warwick Business School
Wisconsin School of Business, UW-Madison
Zicklin School of Business