Beijing

Two days in China’s capital — providing business school communications leaders with an unprecedented inside view of the Chinese media landscape and global bureau operations.

Thank you to our sponsors

Schedule

    • Daytime: Optional sightseeing day in Beijing

    • 6:00 pm: Welcome Dinner & Workshop

      • Venue: Nuage Restaurant, Gulou area

      • Topic: Best Communications Practices with Weibo and WeChat

      • Hosted by Cheung Kong GSB

    • 9:00 am: Registration

    • 9:30 am: Welcome from KikiNetwork Organizers, Kiki and Matt

    • 9:45 am: Introduction to CKGSB with Vivian Yao

    • 10:00 am:Media Panel I: International Bureaus in China

      • Featuring Bloomberg Businessweek, The Economist, AP, and FT

    • 11:00 am: Coffee Break

    • 11:30 am:Media Panel II: The Wall Street Journal Exclusive

      • Featuring WSJ China Bureau Chief, Economics Editor, and Technology Correspondent

    • 12:30 pm: Lunch and Group Discussion

    • 2:00 pm:MasterClass: "China Entry Strategies for Foreign Companies" with Prof. Teng Bingsheng

    • 3:00 pm:Media Panel III: Chinese Top Media

      • Featuring Caixin, CCTV News, Xinhua, and China Radio International

    • 4:00 pm: Coffee Break

    • 4:30 pm:Expert Session: Social Media Best Practices with Thomas Graziani (WalktheChat)

    • 5:30 pm: Closing Remarks

    • 5:45 pm: Cocktail and Networking

Event Details

  • Host

    CKGSB

  • Location

    CKGSB Beijing Campus, Tower E2 20F, Oriental Plaza

  • Dates

    December 5 & 6, 2016

About This Conference

This 2016 session in Beijing was a masterclass in "Digital Sovereignty." We moved beyond traditional media relations to explore how business schools can build direct-to-audience authority within China’s unique digital ecosystem. The event provided critical insights into the cultural nuances of Chinese journalism, emphasizing the transition from western-centric pitching to a localized, mobile-first content strategy.

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