Madrid
Two days in the Spanish capital — connecting business school communications leaders with the global and regional media who shape coverage across Europe and Latin America.
Thank you to our sponsors
Schedule
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9:15 am: Registration and Buffet Breakfast
9:30 am: Welcome from Josep Franch, Dean of Esade Business School
9:45 am: Introduction from MaKi Organizers, Kiki and Matt
10:00 am: MasterClass: "Reading the World’s News" with Javier Solana, President of ESADEgeo
11:30 am: Media Panel I: Spain as the European Gateway to Latin America
Featuring América Economia (Chile), Notimex (Mexico), El País, and El Comercio (Peru)
12:30 pm: Lunch and Group Discussion
2:00 pm: Media Panel II: Spanish Top Media
Featuring El Mundo, Expansión, El País, El Economista, ABC, and La Vanguardia
3:15 pm: Welcome from Enrique Verdeguer, Director of ESADE Madrid
3:30 pm: MasterClass: "The Keys to the New Digital Communication Era" with Prof. Franc Carreras
4:30 pm: Best Practice Session
5:30 pm: Cocktail Reception
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9:00 am: Check-in
9:15 am: Welcome from Santiago Iñiguez, Dean of IE Business School
9:45 am: Media Panel III: Spanish Top Media – Entrepreneurship
Featuring TV5 Emprende, Expansión, Spain Media, El Mundo, El Confidencial, and EFE
11:15 am: Media Panel IV: International Bureaus in Spain
Featuring Bureau Chief of Bloomberg and Madrid Correspondents for WSJ and Les Echos
12:15 pm: Stats and Trends for Spain and LatAm with GMAC
12:30 pm: Discovery Event (TBD)
1:15 pm: Lunch and Group Discussion
Event Details
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Host
Esade Business School & IE Business School
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Location
Calle Mateo Inurria, 25, 28036 Madrid & Maria De Molina, 13, Madrid
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Dates
June 13 & 14, 2016
About This Conference
The 2016 Madrid session focused on "The Entrepreneurial Narrative," examining how business schools can leverage Spain’s growing startup ecosystem to capture global media interest. Held during a period of economic revitalization, the conference provided a roadmap for schools to position their faculty as thought leaders in innovation and agile leadership, while strengthening ties with the major Spanish-language dailies that serve as the primary news sources for the Latin American business elite.