London
Two days in Europe’s media capital during the historic Olympic year — connecting business school communications leaders with the global editorial powerhouses that define the business and education agenda.
Thank you to our sponsors
Schedule
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8:45 am: Registration and Check-in
9:15 am: Welcome from KikiNetwork Organizers, Kiki and Matt
9:30 am:Media Panel I: The Global Business News Cycle
Featuring Times of London, Forbes, FT Business Life, France24, and Management Today
11:00 am:Media Panel II: Business & Management News
Featuring CNBC (VP Int'l News), NY Times, The Economist (Schumpeter Editor), and Bloomberg
12:30 pm: Networking Lunch
2:15 pm:Media Panel III: The European Connection
Featuring Education and Business Editors from Le Monde, El País, Corriere della Sera, and the BBC
3:45 pm:Media Panel IV: The Business of Education
Featuring The Economist (Bus Ed Editor), WSJ Online, TopMBA, and Monocle
7:00 pm: Conference Dinner
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9:00 am: Morning Check-in
9:30 am: Best Practice I: Tracking and evaluating media coverage
10:15 am: Best Practice II: Writing headlines that work
11:00 am: Media Panel V: The View from London
Featuring The Economist Education, Times of London (MBA Supplement), and Business Strategy Review
12:30 pm: Lunch
2:15 pm: Media Panel VI: Business Education for Executives
Featuring Times Higher Education, WSJ, IEDP, and Business Review Europe
3:45 pm: Special Session: Comment from Southwark Bridge
An exclusive deep dive with the FT Business Education team, Rankings Managers, and Researchers
5:00 pm: Closing Cocktail Reception
Event Details
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Host
London Business School (LBS)
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Location
Sussex Place, Regent's Park, London
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Dates
May 4 & 5, 2012
About This Conference
Taking place during the monumental Olympic year, the 2012 London session focused on "The Global Spotlight." With the world’s media descending on the capital, the conference provided a unique platform for business schools to explore how to capture "legacy" visibility beyond the sporting headlines. Participants engaged with top-tier editors from the Financial Times, BBC World Service, and The Guardian to discuss the intersection of city branding, infrastructure investment, and academic expertise, helping schools position their faculty as the go-to experts for a global audience tuned into London’s economic and cultural resurgence.