São Paulo
Two days in Latin America’s economic engine — connecting business school communications leaders with the powerhouse media of Brazil, Argentina, Peru, and the wider region.
Thank you to our sponsors
Schedule
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8:30 am: Registration and Check-in
9:00 am: Welcome from KikiNetwork Conference Organizers, Kiki and Matt
9:45 am:Media Panel I: Working with Brazilian Media
Featuring Brasil Econômico, Exame (Finance Editor), and Você S/A
11:15 am:Media Panel II: International Bureaus in Latin America
Featuring Brazil Bureau Chief of The Economist, FT, Folha de S. Paulo, and Época Negócios
12:30 pm: Lunch with Sponsor Presentations
2:00 pm:Expert Session: Latin America MBA-focused Networks
3:45 pm:Best Practice Session I: How to successfully work with media in Latin America
7:00 pm: Dinner at the iconic La Figueira Rubaiyat
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9:00 am: Morning Check-in
9:30 am: Welcome from KikiNetwork Conference Organizers
9:45 am:Media Panel III: Regional Perspectives across Latin America
Featuring El Clarín (Argentina), Apertura (Argentina), Business Peru, and America Economia
11:15 am:Media Panel IV: Brazilian Business & Careers
Featuring Valor Econômico (Careers Editor), Capital Aberto, and Época Negócios
12:30 pm: Lunch with Sponsor Presentations
2:00 pm:Media Panel V: TV and Wires in Latin America
Featuring Bureau Chiefs from Bloomberg, BBC, and Reuters, alongside Forbes and UOL Educação
4:30 pm: Closing Cocktail Reception hosted by ISE
Event Details
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Host
IESE & ISE Business School
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Location
Rua Martiniano de Carvalho, 573, Bela Vista
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Dates
December 1 & 2, 2011
About This Conference
As one of the earliest KikiNetwork sessions in Latin America, the 2011 São Paulo conference focused on "The BRIC Breakthrough." At a time when Brazil was emerging as a dominant global economic force, the session helped business schools understand how to navigate the country’s concentrated yet powerful media landscape. Attendees worked with top editors from Exame, Folha de S.Paulo, and Época Negócios to learn how to translate academic research into the "growth stories" that international bureaus were hungry for. The conference emphasized the importance of building personal, long-term trust with Brazilian journalists and established a template for how schools can maintain a consistent voice in one of the world's most dynamic emerging markets.