London & Madrid

Three days across two European capitals — connecting business school communications leaders with the journalists and editors who shape global and regional coverage.

Thank you to our sponsors

Schedule

Event Details

  • Host

    King’s Business School, Times Higher Education and IE Business School

  • Location

    London, England and Madrid, Spain

  • Dates

    May 7-9, 2024

About This Conference

Focused on the "AI Evolution in Media," addressing how generative AI is reshaping newsrooms and editorial strategy. Attendees explored the shifting landscape of digital authority and learned how business schools can maintain brand authenticity in an increasingly automated environment.

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