New York City
Two days in the world's top media hub — connecting business school communications leaders with the journalists and editors who shape global coverage.
Thank you to our sponsors
Schedule
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2:45 pm — Tour of the New York Stock Exchange with CNBC, 11 Wall Street
7:00 pm — Welcome cocktail at The Globe Bar, 158 East 23rd Street -
8:30 am — Registration and coffee
9:15 am — Welcome from Dean Bruce Weber, Zicklin School of Business
9:30 am — Best Practice Session: From Idea to Impact with HBR, Aevitas, and Fortier PR
11:00 am — Media Panel I
12:30 pm — Lunch
2:00 pm — Media Panel II
3:15 pm — Welcome from Baruch College President David Wu
3:30 pm — Expert Presentation: AI in Communications, Zicklin Professor
6:00 pm — Cocktails and appetizers at GEM Saloon, 375 3rd Ave -
9:00 am — Arrival and coffee
9:30 am — Best Practice Session: New AI Tools for PR Professionals
10:00 am — Best Practice Tips from AACSB for 2025
10:15 am — Best Practice Session with Poets & Quants
11:00 am — Media Panel III
12:30 pm — Lunch
1:30 pm — Media Panel IV
3:00 pm — Conference closes
Event Details
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Host
Zicklin School of Business, Baruch College
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Location
151 E 25th Street, New York City
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Dates
December 10 & 11, 2024
About This Conference
The New York City conference brought together two full days of media panels and best practice sessions at one of Manhattan's leading business schools.
Attendees connected with top journalists from the world's most influential publications, toured the New York Stock Exchange with CNBC, and networked across cocktails and dinners throughout the city.