Madrid
A focused day in the Spanish capital — connecting business school communications leaders with the influential editors and correspondents who define the narrative of the Iberian and Latin American markets.
Thank you to our sponsors
Schedule
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9:00 am: Registration and Check-in
9:15 am: Introduction from KikiNetwork Conference Organizers
9:30 am: Welcome from Santiago Iñiguez, Dean of IE Business School
9:45 am:Media Panel I: The Spanish Business Press
Featuring El País Negocios (Business Editor), Forbes Spain (Editor-in-Chief), and Expansión y Empleo
11:00 am:Media Panel II: International Bureaus in Spain
Featuring Madrid Correspondents from the Financial Times, BBC, NYTimes/IHT, and The Economist
12:30 pm: Networking Lunch
2:15 pm:Media Panel III: National Dailies & Specialist Media
Featuring Editors and Reporters from Expansión, ABC, La Vanguardia, and Diario Público
3:45 pm:Learning Lab: Professional development session led by IE Business School Faculty
4:30 pm:Best Practice Session: "Measurement That Matters: Strategy Beyond the Clip Report" with David Geddes (The Cohl Group)
8:00 pm: Closing Cocktail Reception sponsored by IE Business School
Event Details
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Host
IE Business School
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Location
Maria de Molina, 13, 28006 Madrid
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Dates
June 7, 2013
About This Conference
As the inaugural KikiNetwork Conference in Spain, the 2013 Madrid session established a premier forum for business and higher education coverage in the region. Hosted at IE Business School, the event focused on "Measurement That Matters," moving beyond traditional "clip reports" to explore data-driven communication strategies. The program brought together a rare mix of national powerhouses like El País, ABC, and Expansión alongside top-tier international bureaus including the Financial Times, BBC, and The Economist, providing participants with the tactical tools to bridge the gap between Spanish academic research and the global business news cycle.