Berlin
A single intensive day in Germany’s capital — connecting business school communications leaders with the prestigious German dailies and international bureau chiefs that define the European economic narrative.
Thank you to our sponsors
Schedule
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8:45 am: Check-in and Morning Coffee
9:15 am: Welcome from KikiNetwork Conference Organizers
9:30 am:Media Panel I: Management & Higher Ed
Featuring Harvard Business Manager, MBA Channel, Staufenbiel, and NYTimes/IHT
11:00 am:Media Panel II: International Bureaus in Berlin
Featuring Berlin Bureau Chiefs and Correspondents from The Economist, FT, BBC, and Bloomberg
12:30 pm: Lunch and Group Discussion
2:00 pm:Media Panel III: The German Business Powerhouses
Featuring Die Welt (Economic Policy), WirtschaftsWoche (Management Editor), Handelsblatt (Bus Ed Editor), Impulse Wissen, and Der MBA Guide
3:15 pm:Media Panel IV: The Freelance Influence
Featuring the Editor-in-Chief of Learn2lead and contributors to FAZ, Die Zeit, and Spiegel Online
4:00 pm:Media Panel V: Editorial Perspectives
Featuring NextExecutive and former FT Berlin Correspondents
6:30 pm: Cocktail Reception sponsored by IESE Business School
Event Details
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Host
ESMT Berlin (European School of Management and Technology)
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Location
Schloßplatz 1, 10178 Berlin
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Dates
June 10, 2013
About This Conference
This session focused on "The Future of Reputation in the Age of AI," exploring the profound shift in how business schools must communicate in an increasingly automated media landscape. Hosted in Berlin’s vibrant tech and policy hub, the conference brought together editors from Der Spiegel, Handelsblatt, and major international correspondents to discuss the balance between human-centric storytelling and algorithmic reach. Attendees participated in deep-dive workshops on managing academic brands amidst AI-driven misinformation and the rising importance of "meaningful attention" in a hyper-saturated digital market.