Paris
A sophisticated gathering at the HEC Paris alumni center — connecting global business school leaders with the elite of French journalism and key editorial voices from across Europe and the United States.
Thank you to our sponsors
Schedule
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9:00 am: Welcome from KikiNetwork Conference Organizers, Kiki and Matt
9:30 am:Media Panel I: The French Touch
Featuring Journalists from L'Express, L'Expansion, AEF, and Challenges
11:00 am:Media Panel II: The American in Paris
Featuring Leadership and Higher Ed Editors from Forbes, FT, Chronicle of Higher Education, and NY Times / IHT
12:30 pm: Networking Lunch hosted by HEC Paris
2:15 pm:Media Panel III: Building Media Coverage in Europe
Featuring Italian, German, and Spanish leads from Il Sole 24 Ore, Handelsblatt, Expansión, La Repubblica, and El Economista
3:45 pm:Media Panel IV: European Perspectives in Business Education
Featuring The Economist (Managing Editor, Executive Briefings), NouvelObs, and Capital (Management Columnist)
8:00 pm: Shuttles and Taxis to the Eiffel Tower
9:00 pm: Conference Dinner at Restaurant 58, First Floor of the Eiffel Tower
Event Details
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Host
HEC Paris
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Location
France-Amérique (opposite the Grand Palais)
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Dates
June 28, 2011
About This Conference
This session centered on "The Multilateral Narrative," exploring how business schools can effectively communicate across borders in an increasingly interconnected European economy. Hosted in the global hub of diplomacy and culture, the conference brought together a high-caliber roster of media leaders, including editors from Le Monde, Le Figaro, and the International Herald Tribune. The program focused on the challenges of "cross-pollination"—how a research breakthrough in one country can be successfully pitched to international bureaus in another. Attendees engaged in workshops on refining the "global pitch," learning how to strip away local jargon to reveal the universal economic truths that capture the attention of editors at the world’s most influential news outlets.