London
A pivotal one-day intensive in Europe’s media capital — the first-ever MaKi conference dedicated exclusively to the higher education landscape and its global evolution.
Thank you to our sponsors
Schedule
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8:30 am: Registration and Check-in
9:00 am: Welcome from KikiNetwork Conference Organizers, Kiki and Matt
9:30 am:Media Panel I: The View of Higher Education from the UK
Featuring Chief Editor and Features Editor of Times Higher Education (THE) and the Education Editor of The Daily Telegraph
11:00 am:Media Panel II: International Media Perspectives
Featuring Education Correspondents from the Financial Times and The New York Times, and the Online Editor for WSJ
12:30 pm:Keynote Lunch
Guest Speaker: Head of News Online, BBC
2:15 pm:Breakout Sessions (Parallel):
Case Study: International Media Strategy with BlueSky
Panel: European Perspectives featuring Die Zeit, Le Monde, and Le Figaro/L’Express
3:45 pm:Media Panel III: Working with TV, Wires, and Freelancers
Featuring Senior Editors and Heads from CNN, BBC News, Bloomberg TV Europe, and France 24
5:00 pm: Closing Drinks hosted by MaKi at Regent’s College
6:30 pm: Conference Dinner at The Frontline Club, Paddington
Event Details
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Host
Regent’s College
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Location
Inner Circle, Regent’s Park, London
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Dates
November 14, 2011
About This Conference
This landmark session focused on "The Future of the Global Business Narrative" during a period of intense economic scrutiny following the Eurozone debt crisis. Hosted in the heart of the world’s media capital, the conference provided business school communicators with direct access to the decision-makers at the Financial Times, The Economist, and Reuters. The program emphasized strategies for positioning academic research as a stabilizing force in the 24-hour news cycle, helping schools move beyond "reactive" PR to become proactive "knowledge partners" for journalists covering the shifting global financial order. Participants explored the rising influence of digital-first journalism and the growing need for faculty who could provide concise, expert commentary on complex macroeconomic issues.