São Paulo
Two days in the heart of the Latin American economy — connecting business school communications leaders with the influential media defining Brazil’s growing role on the global stage.
Thank you to our sponsors
Schedule
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9:30 am: Registration with Coffee, Fruit, and Pastries
9:45 am: Welcome from KikiNetwork Conference Organizers
10:00 am:Best Practices Session I: The Brazilian Insider
An Insider Perspective on Brazilian Media – Pedro Sigaud Sellos
Working with Brazilian Media from Abroad – Mayra Buxeres, IESE
12:00 pm: Lunch with Guest Speaker
2:00 pm:Media Panel I: The Business & Career Press
Featuring Valor Econômico, Você S/A, and Revista EXAME
3:15 pm: Coffee Break
3:30 pm:Media Panel II: International Bureaus & National Dailies
Featuring Brazil Bureau Chiefs from The Economist and Bloomberg, and Folha de S. Paulo
5:00 pm: Cocktail Toast hosted by ISE Business School
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9:00 am: Check-in
9:15 am: Welcome from KikiNetwork Conference Organizers
9:30 am:Media Panel III: Digital & Global News
Featuring Bloomberg InfoMoney, Veja, and the BBC
11:00 am:Media Panel IV: Professional & Entrepreneurial Media
Featuring Globo (PEGN), Exame, Profissional & Negócios, and Folha
12:30 pm: Lunch
2:00 pm:MasterClass: Digital Social Networks in Brazil
Key trends and the power of video with Prof. Marcelo Coutinho (FGV) and Veduca leadership
4:00 pm: Cocktail Toast and Final Networking hosted by FGV
Event Details
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Host
ISE Business School & FGV-EAESP
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Location
Rua Martiniano de Carvalho, 573 & Avenida 9 de Julho, 2029
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Dates
October 1 & 2, 2015
About This Conference
Returning to the heart of South America’s financial capital, the 2015 São Paulo session centered on "Navigating Economic Transitions." As the region faced complex market shifts, the conference provided a tactical guide for business schools to position their faculty as vital commentators on crisis management and emerging market resilience. By engaging with editors from Exame, Valor Econômico, and major international bureaus, attendees gained a deeper understanding of how to localize global research for the specific editorial appetite of Brazil’s sophisticated business press.