Paris
Two days in the City of Light — connecting business school communications leaders with the prestigious French media and international bureau chiefs who shape the European business narrative.
Thank you to our sponsors
Schedule
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9:45 am: Registration with Coffee, Fruit, and Pastries
10:15 am: Welcome from Benoit Arnaud, Director of EDHEC Executive
10:30 am: Best Practices Session I: Research with Impact – Dissemination and Communication Strategies at EDHEC
12:00 pm: Lunch with Guest Speakers from GMAC
2:00 pm: Media Panel I: The National Dailies & Weeklies
Featuring Le Figaro, L'Express, L'Expansion, and Le Monde
3:15 pm: Coffee Break
3:30 pm: Media Panel II: Global News & Specialized Media
Featuring Thomson Reuters, News Tank Education, and France24
5:00 pm: Cocktail Reception hosted by EDHEC Business School
7:30 pm: Networking on a Terrace with a View of Paris
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9:00 am: Check-in
9:15 am: Welcome from KikiNetwork Conference Organizers
9:30 am:Media Panel III: Digital Economy & Management
Featuring Décideurs, Usine Nouvelle, and Chef d’Entreprise
10:45 am: Coffee Break
11:00 am:Media Panel IV: International Powerhouses in Paris
Featuring Paris Bureau Chiefs from The Economist and Bloomberg, plus WSJ and Les Echos
12:30 pm: Lunch
2:00 pm:Best Practices Session II: Navigating the French Media Landscape with Noir sur Blanc
4:00 pm: Closing Cocktail
Event Details
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Host
EDHEC Business School
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Location
18 rue du 4 Septembre, 75002 Paris
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Dates
June 1 & 2, 2015
About This Conference
This session focused on "The Research-to-Impact Pipeline," exploring how business schools can turn dense academic papers into compelling narratives for the global mainstream press. Set against the backdrop of a changing European political landscape, the event brought together editors from Le Monde, Les Echos, and the international editions of the New York Times to discuss how schools can lead the conversation on European competitiveness, digital disruption, and the evolving role of the CEO.