Lausanne, Switzerland

Two days of media panels, best practice sessions, and curated networking at one of the world's leading business schools — hosted by IMD on the shores of Lake Geneva.

Thank you to our sponsors

Schedule

  • 3:00 pm — Olympic Museum guided tour
    7:00 pm — Welcome aperitif reception at IMD Campus

  • 8:30 am — Registration and coffee, Room M200, Maersk Mc-Kinney Moller Center
    9:00 am — Welcome from Host, Dean David Bach
    9:30 am — Best Practice Session: Daily Telegraph, BBC and The Spectator
    10:15 am — Best Practice Session: International Olympic Committee
    11:00 am — Media Panel I: Harvard Business Manager, Times Higher Education, Bloomberg, BusinessBecause
    12:30 pm — Lunch hosted by IMD
    2:00 pm — Media Panel II: HR Magazine, Management Today, The Financial Times, ComeIn Magazine, Bloomberg Bureau Chief, Le Temps
    3:30 pm — Expert Presentation
    6:00 pm — Depart IMD for Maison Olympique
    7:30 pm — Gala dinner at The Lausanne Palace

  • 8:30 am — Arrival and coffee, Room M200, Maersk Mc-Kinney Moller Center
    9:00 am — Best Practice Session
    9:45 am — Media Panel III: Tages Anzeiger, The Financial Times, Bilan, Blick, Business Week
    11:00 am — Special Session
    11:45 am — Special Session
    12:30 pm — Lunch hosted by Robert Peterson Annual Roundtable
    1:30 pm — RPA Roundtable Introductions
    3:30 pm — RPA Session I
    5:00 pm — RPA Roundtable Close
    7:30 pm — RPA Roundtable Dinner

Event Details

  • Host

    IMD Business School, Lausanne

  • Location

    Maersk Mc-Kinney Moller Center, Chemin de Bellerive 34, Lausanne

  • Dates

    May 14 & 15, 2025

About This Conference

The Lausanne conference brought together communications directors from leading business schools worldwide and top-tier international media for two days of panels and best practice sessions at IMD's campus.

Attendees were treated to an Olympic Museum tour, a reception on campus, and a gala dinner at the legendary Lausanne Palace.

Speakers

  • Portrait of a smiling middle-aged woman with short blonde hair, wearing a light-colored blazer and a black top, standing in front of a blurred background of bookshelves.

    Mette Morsing

    Interim Dean - Saïd Business School, University of Oxford

  • Portrait of a smiling man in a suit and tie standing in front of a colorful abstract background.

    Santiago Iniguez

    President
    IE University

  • A woman with short, curly gray hair smiling in front of a window.

    Marie Taillard

    Dean, London Campus & L'Oréal Professor of Creativity Marketing - ESCP

  • Martin Boehm

    Executive Vice President at Hult International Business School

  • Iis Tussyadiah

    Dean of Surrey Business School

  • A woman with shoulder-length brown hair, smiling, wearing a black top and a silver necklace, standing indoors near large windows

    Michelle Sisto

    Associate Dean of AI Center & AI Academic Research - EDHEC

  • Patti Brown

    Associate Dean for Accredited Programs University of Oxford Saïd Business School

  • Portrait of an older man with gray hair, wearing a dark suit and white shirt, sitting and smiling at the camera.

    John Byrne

    Former Editor - Fast Company & Business Week

  • A woman with shoulder-length brown hair, smiling, wearing a black top and earrings, standing indoors near a brick wall with a blurred background.

    Sarah Toms

    Chief Innovation Officer - IMD

  • A smiling woman with blonde hair, wearing a blue blazer and white blouse, standing in a bright indoor space.

    Rachel Maguer

    Executive Director of Communications - INSEAD

  • Woman with short, wavy brown hair wearing a white sleeveless top, resting her face on her hand, looking directly at the camera.

    Kate Byrne

    Founder and Host - Women Advancing

  • Peter Heneghan

    Strategist and Founder of Albie.ai

  • A professional headshot of a man with short brown hair, light skin, wearing a light blue collared shirt and a black blazer, against a dark background.

    Ben Stevenin

    Connector of Changemakers in Business Education

  • Rob Read

    Founder & Executive Chairman at Media Minds Global

  • Headshot of a middle-aged man with gray hair, blue eyes, and a broad smile, wearing a blue shirt.

    Gregory Unruh

    Author of Academic Authority - MIT Sloan Management Review & George Mason University

  • A professional man in a pinstripe suit poses for a portrait in an indoor office setting.

    Oliver Matthews

    CEO - 4UniSolutions

  • A smiling man with gray hair, glasses, and wearing a purple shirt, standing in front of a window with natural light.

    Simeon de la Torre

    Owner and Creative Director - SIM7

  • A man with dark hair, glasses, and light skin wearing a gray suit and white shirt, sitting indoors with blurred windows in the background.

    Stéphane Urena

    CEO - Semantikmatch

  • Close-up of smiling woman with long red hair wearing a black top and pearl necklace.

    Pernilla Carlstrom

    CEO - House of Education

  • A woman with shoulder-length brown hair, wearing a black blazer over a red top, smiling with arms crossed against a light gray background.

    Tania Roquette

    Vice President - Full Fabric

  • Jeremy Kahn

    AI Editor at Fortune

  • Beth Kennedy

    Editor with The Pie News

  • Olivia-Anne Cleary

    Editor at TIME

  • Seb Murray

    Freelance Contributor to The Financial Times

  • Clara Murray

    Data Journalist at The Financial Times

  • Pola Lem

    Executive Editor of Poets&Quants

  • A smiling older man with gray hair, wearing a dark blazer and a checkered shirt, standing outdoors in an urban setting.

    Toby Roe

    Co Founder - Roe Communications

  • Summer Ostler

    Sales Manager with Muck Rack UK

  • Zoya Zaitseva

    Innovation Manager at QS Quacquarelli Symonds

  • A woman with short brown hair wearing glasses, a black blazer, and a striped shirt smiling against a white background.

    Delia Fischer

    Chief Communications Officer - IMD

  • Anthony Campisi

    Anthony Campisi, President, ReadyRecruit.ai

  • A middle-aged man with short brown hair, wearing glasses and a white shirt, smiling outdoors with a blurred green background

    Richard Miron

    Director of Earshot Strategies, specializing in communications and content

  • Mark Renouf

    Senior Associate with Earshot Strategies, specializing in crisis communication

  • Andrew Jack

    Global Educations Editor at The Financial Times

  • Sian Phillips

    Director of Editorial and Content Strategy

    GMAC

  • Portrait of a woman with curly dark hair smiling against a gray background.

    Dimitra Kessenides

    Senior Editor - Bloomberg News, Businessweek

  • Ken McGuffin

    Media Relations Manager at Rotman School of Management

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