Toronto
Two days in Canada’s commercial center — connecting business school communications leaders with the premier Canadian and international media defining the North American business narrative.
Thank you to our sponsors
Schedule
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9:00 am: Registration and Check-in
9:15 am: Welcome from KikiNetwork Conference Organizers, Kiki and Matt
9:30 am:Media Panel I: The Print Landscape
Featuring Canadian Business, The Toronto Star, and freelancers for BBC Capital, Entrepreneur, and Inc.com
11:00 am:Best Practice Session: Securing coverage for faculty research
12:30 pm: Lunch with Sponsor Presentations
2:15 pm:Media Panel II: Broadcast & Wires
Featuring BNN (Business News Network), WSJ Canada Bureau Chief, Reuters, The Globe & Mail (Small Business), and National Post
3:30 pm:Media Panel III: International Bureaus in Canada
Featuring Bloomberg News, The Economist, Financial Times, and Chronicle of Higher Ed
7:00 pm: Conference Dinner
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9:00 am: Check-in
9:15 am: Welcome from KikiNetwork Conference Organizers
9:30 am:Media Panel III: Global Bureaus & Regional Reporting
Featuring German Business Editor for WSJ, Bloomberg Bureau Chief, and Frankfurter Rundschau
10:45 am: Coffee Break
11:00 am:Media Panel IV: Digital Trends & Core Dailies
Featuring Business Punk (EIC), Der MBA Guide, Feingold Research, and FAZ
12:30 pm: Lunch
2:00 pm:Best Practices Session III: Open Forum
Interactive storytelling and Q&A on the major issues facing global B-school comms today
Event Details
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Host
University of Toronto & Rotman School of Management
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Location
Toronto
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Dates
May 28 & 29, 2015
About This Conference
As our Canadian debut, the Toronto conference established a vital link between global business schools and Canada's unique "Big Five" media environment. Attendees left with a practical understanding of how to pitch to both the national dailies and the influential US-based bureaus located across the border, focusing on the intersection of North American trade and academic thought leadership.