Hong Kong
Two days in Asia’s media capital — connecting business school communications leaders with the global and regional media defining the narrative of the Chinese and Asian markets.
Thank you to our sponsors
Schedule
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9:00 am: Registration and Check-in
9:15 am: Welcome from KikiNetwork Organizers, Kiki and Matt
9:30 am:Best Practice Session I: Navigating the Chinese Digital & Media Landscape
Weibo & WeChat strategies with GMAC, Stanford GSB, and Noir sur Blanc
11:00 am:Media Panel I: International Bureaus in Hong Kong
Featuring Bloomberg Businessweek (EIC), International NYT, WSJ, FT, and EIU
12:30 pm: Lunch
2:00 pm:Media Panel II: Hong Kong Media
Featuring SCMP Education Post, Hong Kong Economic Journal, and MandateWire Asia
3:30 pm:Media Panel III: Mainland Chinese Media
Featuring Caixin, 21st Century Business Herald, People’s Daily, and Southern Metropolis Daily
8:00 pm: Conference Dinner
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9:15 am: Morning Check-in
9:30 am: Best Practice Session II: Business Schools Going Global
East meets West roundtable with Cass, Nottingham, Chicago Booth, INSEAD, CUHK, CKGSB, and NUS
11:15 am: Media Panel IV: The Business of Business
Featuring Thomson Reuters (Exec Producer), China Economic Review, and Marketing Magazine
12:30 pm: Lunch
2:00 pm: Media Panel V: Newsgathering & Distribution
Featuring Forbes Asia (Online Editor), Associated Press, and Economist Intelligence Unit
3:30 pm: Asian MBA Networks: A deep dive into ChaseDream with its founding partners
6:15 pm: Closing Cocktail Reception sponsored by CUHK
Event Details
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Host
The Chinese University of Hong Kong (CUHK)
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Location
Bank of America Tower, 12 Harcourt Road, Central
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Dates
March 27 & 28, 2014
About This Conference
Serving as the inaugural Asian gateway for the KikiNetwork Communications, the 2014 Hong Kong session focused on "The bridge to the East." The conference explored how international business schools can navigate the shift in global economic influence by building direct relationships with the Asia-based bureaus of the Financial Times, The Wall Street Journal, and Bloomberg. Hosted at the CUHK Business School, the event provided participants with a tactical roadmap for translating Western academic thought leadership into the fast-paced, digital-first media landscape of the Asia-Pacific region.